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Imported secondary aluminum alloy ingot to keep hitting Chinese market in Q2 and Q3
----Interview with Zhang Haiquan
Vice President of Guangdong Huajin Aluminum Group
General Manager of Nantong Hongjin Metal Aluminum Co., Ltd.
Vice President of Guangdong Huajin Aluminum Group
General Manager of Nantong Hongjin Metal Aluminum Co., Ltd.
Founded in 1996, Guangdong Huajin Aluminum Group mainly focuses on the production of aluminum alloy ingot and liquid. It has six production companies with an annual production capacity of about 800,000t, being one of the largest aluminum alloy manufacturers in China.
Asian Metal: First of all, thank you for accepting our interview. Could you please introduce your company briefly?
Mr. Zhang: Nantong Hongjin Metal Aluminum Co., Ltd. is a member of Guangdong Huajin Aluminum Group. The Group focuses on production, sales and development of aluminum alloy with an annual production capacity of 800,000t and has six entities and one project under construction. Its attractive business is the direct supply of aluminum alloy liquid. The plant in Nantong was completed and launched in 2011, which includes a production factory, a raw material processing factory and a technology research and development center, with an annual production capacity of 220,000t. Nantong Hongjin Metal Aluminum Co., Ltd. is mainly engaged in providing services for high-end markets such as auto and 5G communication, directly or indirectly serving GM, Honda, Toyota, Benz, BMW, etc.
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Asian Metal: Impacted by the COVID-19 pandemic, most companies' operating rates are lower than the same period of last year. How about your production resumption?
Mr. Zhang: The COVID-19 pandemic has a large impact on the secondary aluminum alloy market, but as we mainly serve the middle and high-end markets such as new materials and 5G products, we minimize the impact of the pandemic and maintain an operating rate of over 90% now.
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Asian Metal: The consumption for automobiles began to decline from the second half of 2018 and even gets worse under the COVID-19 pandemic currently. Do you face the pressure of decreasing orders from auto parts enterprises?
Mr. Zhang: Yes, we indeed received fewer orders but we could handle the situation. At present, the proportion of our users of automobile and communication products is 65% and 35% respectively. Facing the situation of less consumption for traditional automobiles, our company actively developed new materials suitable for lightweight vehicles, new energy vehicles (NEVs) and 5G communication products, and gradually realized mass production, which offset the negative impact of shrinking demand for traditional automobiles. At the same time, we adjusted the market layout to enhance resilience. Therefore, the decline in traditional automobile consumption has little influence on our company.
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Asian Metal: Domestic producers are stepping up to resume production in Q2. How do you think about the demand for secondary aluminum alloy in Q2 and Q3?
Mr. Zhang: The domestic and global economy has been severely impacted by the COVID-19 pandemic, especially the uncertainty of the pandemic abroad, and the secondary aluminum alloy market witnessed a big challenge in Q2. Relatively, with the implementation of domestic support policies and improvement of overseas epidemic situation, the market demand in Q3 is expected to be better than that in Q2. However, the overall demand for secondary aluminum alloy in Q2 and Q3 will keep relatively weak, which will lead to more fierce market competition.
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